Craig Bellamy Unleashes New Liverpool Kit
Football brand stamps its mark with cutting edge kit that redefines high performance.
Warrior with its brand’s first football ambassador Craig Bellamy, has officially unveiled its highly anticipated 2012/13 Liverpool FC home kit in Singapore. Combining revolutionary design and technology, the new kit is a celebration of the Club’s renowned heritage with inspiration drawn from Liverpool FC legends of old. Developed out of the brand’s global football headquarters in Wilmslow, England, the new Liverpool FC kit has been constructed by a hand-picked team of design and development experts.
Head of Warrior Football Richard Wright believes the new LFC kit will smash expectations. “By partnering our knowledge of making high performance sports apparel with Liverpool FC’s rich history, Warrior has successfully created a kit that will empower players with the means to dominate. Our goal is to breathe new life and energy into the game of football, to make people sit up and take notice by redefining expectations,” said Wright. Warrior has stamped its mark on the Liverpool FC home kit by introducing a number of signature features. Inspiration behind the kit was drawn from the 1964/65 version, worn under Club legend, Bill Shankly. The cult manager believed the highrisk red gave players a physical and psychological edge over their opponents.
The iconic amber yellow Liver Bird emblem has been re-introduced to the new kit, taking centre stage on the shirt as the Club’s crest. Reminiscent of the strip worn between 1976 and 1985 – a time recognised as one of Liverpool FC’s golden eras – the crest has been fully embroidered on to the shirt for only the second time in the Club’s history.
Marking a world-first in football, the kit has been designed using War-Tech, a revolutionary apparel system engineered by Warrior. At the heart of War-Tech lies Scafé, an innovative, antimicrobial fabric made with coffee grounds. As well as being environmentally friendly, Scafé is fast drying, assists with odour control and provides UV protection.
To further ensure the highest level of performance, the main body of the Liverpool FC shirt is designed with durable water resistant technology, a hydro-phobic development that rejects external moisture and helps maintain dryness.
Under-arm four-way stretch mesh fabric also allows for full-range movement, functionality and air flow to help regulate temperature in key heat areas during games.
With 149 career goals to his name, Bellamy will also provide his personal insight and experience, working alongside
Warrior to develop the brand’s debut football boot collection. “Craig will play an integral role in the boot design anddevelopment process, helping the Warrior team create a revolutionary product that will stand out from the pack,”said Wright. Set to be released in December 2012, more details about the new Warrior football boot will be revealed in the build-up to the start of the 2012/2013 English Premier League season.